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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …
The interest and crossover between mainstream sports business and the world of eSports continues to heat up, with yet more teams, athletes and brands looking to the space as a source of fan development, content and potential business opportunities. With that in mind we looked north to Montreal, one of the central locations for innovation …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
The following post appeared in The Daily Payoff as well.. “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on engagement Tuesday night at a New …
Toward the end of the series finale of Boardwalk Empire, Nucky Thompson, played so well be the actor Steve Buscemi for these past few years, turns to a young man in his employ and makes a reference about sweeping the sand off the front porch. Thompson knows from his work as a youth in the …
This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised to teach people about healthy savings to the continued troubles two of the biggest online games companies, Rovio and Zynga, are having, …
While sports like football in the US and even hockey and soccer continue to wrestle with the issue of long term head injury issues, the sports of the mind…especially chess, seem to be gaining momentum as development and strategy opportunities like never before, and other “mind sports,” like competitive robotics, also continue to gain steam …
This coming weekend there will be two events…one in suburban New Jersey, and one in England…that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation’s Cup, the first of a long series of events designed to show the strategic and analytic side of …
It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective…pick a day as a way to united family and community …
