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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest, a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the same name as their …
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
Sometimes a little positive spirit can go a long way in enhancing a fledgling business model. In sport, an intriguing model this spring is Women’s Professional Soccer. Now with a third try, the skeptical can look at the venture, which is being run not by outside entities or deep pocketed business executives with an eye …
Professional Women’s Soccer needs every break it can get in its third go-round. Two well-funded previous attempts to create a pro league have come and gone, and now a third version funded in large part by USA Soccer and some others with a stake in the game is going to give it another try. This …
It was quite a few months for Red Bull around the world. From crashing snow mobiles to free falling from space, the thrill seeking brand continues to find ways to engage with an audience that loves action and adrenalin. Even their most prominent local athlete, the Brooklyn Nets Deron Williams, has had a sold season …
It has been tried before, bringing the bringing the mountain to Muhammad idea, sports business version. NASCAR, LPGA, INDY CAR, USOC have all done it, finding a strategic time in the calendar to bring their elite athletes, the stories, their personalities to New York as a group, sometimes tied to a mega-sponsored promotion, to drum …
This past Friday amongst all the chaos around the tragedy in Connecticut came a story from Bloomberg’s Scott Soshnick that Manchester City could become the founding partner/owner of a new Major League Soccer franchise, the one that will be based in New York City. While those on the fringe may raise some eyebrows as to …
Earlier this year we noted the innovative and fun way the Chicago Fire of MLS launched their partnership with Quaker Oats…by sending media a customized media kit in the classic Quaker Oats round container. Very smart, very memorable great partnership launch between the team and the brand…one which does not do a huge amount in …
It hasn’t gotten a huge amount of play sandwiched in between the MLB All-Star leadup, NBA free agent madness, the lull after EURO2012 and the Canada Day and Independence Day holidays in North America, but Major League Soccer launched a very smart and infinitely growable platform this week with “Food Week.” Done almost totally as …
