JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
As we reach Selection Sunday and heading to daylight savings, some thoughts on a few innovative ideas that have come about… New York Life Goes OT: A few years ago the Foxwoods Casino and Resort came up with an innovative takeover of Knicks games, sponsoring the last five minutes of the fourth quarter with extra …
A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …
Sean Gleason has been a key member of the leadership team for the PBR, helping lead the circuit into a more, aggressive, positive and mainstream era for the sport. He has been key in having the PBR enter new markets, grow its corporate base and find ways to engage with new fans while not alienating …
