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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Manchester City

Guest Post: Learning From Abroad

March 10, 2016 by eastwin5

We can never learn enough from experts and teaching tactics around the world. Here is a guest post from Rick Liebling, with some sports on sports business with a Spanish tilt.     Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: …

Read moreGuest Post: Learning From Abroad

Rutgers, NYCFC Face Similar Challenges With One Common Tie

September 13, 2013 by eastwin5

Finding and engaging new revenue partners, helping to guide major facility changes, learning the in’s and outs of broadcast relationships, dealing with an evolving support base, trying to negotiate a solid and growing niche in a very crowded sports marketplace and helping forge a new and engaging brand that can be many things to many …

Read moreRutgers, NYCFC Face Similar Challenges With One Common Tie

A New Taste of Sports Branding…

January 11, 2013 by eastwin5

In the last few years venue operators have looked to find more and more ways to attract high end clientele to their facilities…many of which are now in inner cities vs. isolated in the suburbs…well away from game days. Much like casinos, sports facilities realize that the “experience” at such a high ticket prices could …

Read moreA New Taste of Sports Branding…

The Soccer World Keeps Getting Smaller…And Bigger…In The U.S.

May 20, 2012 by eastwin5

There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …

Read moreThe Soccer World Keeps Getting Smaller…And Bigger…In The U.S.

Brand Building: Hockey Across America, Legal Gambling Across The UK

February 18, 2012 by eastwin5

Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …

Read moreBrand Building: Hockey Across America, Legal Gambling Across The UK

Free Engagement? Manchester City Takes Another Step To Grow…

December 7, 2011 by eastwin5

The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …

Read moreFree Engagement? Manchester City Takes Another Step To Grow…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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