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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition the Yankees will use, to a new Kentucky Derby Champion, …
As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …