Marcus Mariota

On An Amazing Weekend, Beats And Burger King Stole The Show

May 4, 2015 by eastwin5

The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition the Yankees will use, to a new Kentucky Derby Champion, …

Three Promos That Scored On Campus…

December 17, 2014 by eastwin5

As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some …

The Value of Visual Inspiration: Jeremy Lin, Marcus Mariota and Army-Navy

December 14, 2014 by eastwin5

This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …