Mark Lamping

Strangers In A Not So Strange Land: Jags Grow Their UK Brand…

September 7, 2016 by eastwin5

This week as the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a global property, especially on Europe, the NFL continues to find its way, and no …

Jags, FanDuel And A Glimpse At The Future of DFS Marketing

August 16, 2015 by eastwin5

The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …

How Met “Pays” For The Name Game…

September 2, 2011 by eastwin5

The cynical will look at the announcement of the new stadium naming rights deal for the Meadowlands with Met Life and wonder when their premiums will go up. Competitors in the insurance field will look at it and wonder what it will cost them in exposure. Sports marketers will look at the name looming over …