JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the last year we continue to see major global sports brands; Manchester City and Bayern Munich, the Aviva Premiership and Chelsea FC, try to put down roots and bring their business brand to the United States. The opposite growth, U.S. sports exporting to other parts of the world, is limited at this point because …
On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl, the real winners of the weekend appear to be hockey and yes, baseball, in grabbing the spotlight and engaging with fans, some with a national footprint but in many instances at the grassroots. …
