JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sunday as the biggest and best brands battle it out for consumers eyes and wallets during the Super Bowl, one smart, aggressive brand will have its brightest star (except for the one married to the Leader of The Free World) front and center at Levi’s Stadium. Cam Newton is a marketing darling in 2016, and …
The world of hummus is growing as fast as any in the snack food category. Major brands are investing millions in the chick pea snack, combined with their own crackers and pretzel brands that fans are accustomed to, and dropping in various flavors to make hummus as appealing and healthier than your standard nachos or …
This coming weekend there will be two events…one in suburban New Jersey, and one in England…that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation’s Cup, the first of a long series of events designed to show the strategic and analytic side of …
An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …
The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …
