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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
We love the immediacy and the authenticity with which minor league baseball an grab the moment; and while no one has yet pulled “Make America Great” night, two minor league teams this week jumped on the popular culture band wagon to score points. The first and best were the Erie SeaWolves, the Double-A affiliate of …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its advantages. In December, executives from Monumental Sports had former NHL star Peter Bondra along on the trip for …
It may seem cold in most places, and most thoughts for sports consumers may be on the upcoming NFL Championship Games, but baseball’s Hot Stove, from the Hall of Fame announcements to team caravans to the upcoming Baseball Writers Dinner, keeps talk about the diamond moving along. Because baseball is such a varied property and …
As baseball winds down in North America, it is just getting going in Australia. The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been buoyed by the coming World Baseball Classic, the inclusion of the sport in the 2020 Olympics, and the continued grassroots support …
If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first family of the game then the Veeck family. So enter in William “Night Train” Veeck, the Chicago White Sox Manager of …
It’s all in the look. That’s why Casey Griffin, Director of Field Operations for the Albuquerque Isotopes (Albuquerque, N.M.), the Triple-A affiliate of the Colorado Rockies has been awarded the inaugural Sports Turf Managers Association (STMA) “Stars and Stripes” honor. To celebrate July 4th and showcase individual fields and their patriotic designs, STMA developed an …
With Minor League Baseball (MiLB) in action and the July 4 weekend here, colleague Tomas Silvani took a look at the 5 solid promotions of America’s pastime. Spend your summer by catching a MiLB game and enjoying one of the many nutty promotions at the stadiums below. 5- Silent Night One of the …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …