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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the fall sports now get into full swing we see analytics, gaming and pay fantasy becoming more and more a factor in the decisions of American sport. Into that mix later this fall will be another combination of all of those efforts, the latest, most robust installment of the World Mind Sports Championships, which …
While sports like football in the US and even hockey and soccer continue to wrestle with the issue of long term head injury issues, the sports of the mind…especially chess, seem to be gaining momentum as development and strategy opportunities like never before, and other “mind sports,” like competitive robotics, also continue to gain steam …
Last Saturday the gym at Mt. Olive High School in Flanders, New jersey was filled to capacity. Mascots roamed the floor, music blared, cheerleaders encouraged little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It wasn’t …
This coming weekend there will be two events…one in suburban New Jersey, and one in England…that continue to show the growing business of mind and analytics connected to the competitive world of sport. In London, The Nation’s Cup, the first of a long series of events designed to show the strategic and analytic side of …
It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective…pick a day as a way to united family and community …
