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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Those You Meet Along The Way: Former Rays Outfielder Turned Rising Media Star Fernando Perez

April 8, 2016 by eastwin5

Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …

Read moreThose You Meet Along The Way: Former Rays Outfielder Turned Rising Media Star Fernando Perez

New Minor League Fantasy Game Could Be A Hit…

August 1, 2015 by eastwin5

For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is there room for a …

Read moreNew Minor League Fantasy Game Could Be A Hit…

Moving To Become Kings Of Pay Fantasy

April 5, 2015 by eastwin5

The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s ability to create opportunities for boxing when going …

Read moreMoving To Become Kings Of Pay Fantasy

Biz of Baseball Tech: MLB.com

June 29, 2014 by eastwin5

Here is the latest stop-by done by Columbia alum Tanner Simkins. This one os with a fellow program alum, Jim McCloud at MLB Advanced Media. Tanner take a few minutes with Jim to talk about the biz of BAM. Jim McCloud serves as the Vice President of Sponsorship Sales MLB Advanced Media. We sat down …

Read moreBiz of Baseball Tech: MLB.com

As Regulations Change, Will .Fans Be the Engagement Platform of The Future?

May 2, 2014 by eastwin5

Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …

Read moreAs Regulations Change, Will .Fans Be the Engagement Platform of The Future?

The Price of Information Just Got Higher…

November 27, 2013 by eastwin5

What price, big data? That’s becoming more and more of a question as the need for real time in depth statistics for sports around the world become more valuable to the end user, be they brands looking to add value to consumer offerings, broadcasters trying to get an edge in providing added value to viewers, …

Read moreThe Price of Information Just Got Higher…

Trading For Brand Exposure…

July 30, 2013 by eastwin5

The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …

Read moreTrading For Brand Exposure…

The Dickey Brand Grows…

September 23, 2012 by eastwin5

As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …

Read moreThe Dickey Brand Grows…

A “Little” Social Media Mix In Williamsport?

August 12, 2011 by eastwin5

We are all aware of the explosion, good and bad, of youth sports in America. Every family is scheduled, and too many families it seems are tied to this manic obsession with athletic success. One of, if not the biggest, youth sports event is just on the horizon, the Little League World Series. Little League …

Read moreA “Little” Social Media Mix In Williamsport?

USA Baseball Cleans The Closets, Grows Their Following…

July 28, 2011 by eastwin5

Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …

Read moreUSA Baseball Cleans The Closets, Grows Their Following…
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JOE FAVORITO
joefavorito1@yahoo.com

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