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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is the only major sport that does the picks for its future while its present is going on, and is also the only sport that still only drafts those athletes who are from North America as opposed to the world, but the MLB Draft continues to come of age as a property. Taking place …
The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …
It remains one of the biggest crapshoots in all of sport, the Major League Baseball Player Draft. Taking place over three days and including no international players, the Draft has always been somewhat of an afterthought for the casual baseball fan amidst all the goings-on in the MLB season. Like the NHL, the players selected …
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
If you are a baseball fan living in the United States and watching or attending the World Baseball Classic, you may see an ad with former Red Sox Manager Bobby Valentine and others urging you to travel and explore the United States. Why would a company take out ads and preach to the converted you …
With its seemingly endless season, its three plus hour games and its sometimes strange rules and never ending parade of stats, baseball has long been a punching bag for the fast and loose generation. While other sports like cricket and even football have sought to find ways to speed up the game, baseball’s traditions take …
