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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
A look at a few stories to start the week… Seattle’s NBA Return Is Good News…For Many Outside Of Sacramento: While Sacramento Mayor Kevin Johnson put up a great fight, in the end the lack of funds for a new arena means the Maloof’s sale to move the franchise to Seattle…a city which lost its …
As we fast approach the holidays it’s amazing the difference…or rather…the indifference is in the sport and business world with brand NHL. At this time last year the sport was buzzing with hot franchises in key markets like New York, Philly, Boston, and Los Angeles. The league and its partners were gearing up for a …
They have been seen on Morning Joe and College Game Day, Univision and Canal Plus, Squawk Box and Conan. Everywhere you turn this week it seems MLS is turning up. Rightfully so, with MLS Cup this weekend at the Home Depot Center in LA, the sport wraps up another successful year of growth across North …
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combination of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …
This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting A.C. Milan at Yankee Stadium in New York the second of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …
This was inspired by my colleague Vince Wladika…we don’t agree on everything but when the moon and the stars are right… It has the best elements of soccer and basketball…it has contact…it is fast paced and highs scoring…it is measured in a manageable quarters with universal rules…it is arguably the most widely used training sport …
It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …
