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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

The Cosmos Are Back…Will Anyone Care?

July 15, 2012 by eastwin5

It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …

Read moreThe Cosmos Are Back…Will Anyone Care?

Giving Blood, Getting Votes, Soccer Clubs’ Unique Searches For Kit Sposnors

July 11, 2012 by eastwin5

The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …

Read moreGiving Blood, Getting Votes, Soccer Clubs’ Unique Searches For Kit Sposnors

Soccer Gets Another Kick In The Grass…

June 30, 2012 by eastwin5

It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL  needs to start ringing its hands and worry a great deal about brand issues, but it is another …

Read moreSoccer Gets Another Kick In The Grass…

The Next Revenue Frontiers Getting Within Sight…

April 19, 2012 by eastwin5

It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …

Read moreThe Next Revenue Frontiers Getting Within Sight…

Brand Building: Hockey Across America, Legal Gambling Across The UK

February 18, 2012 by eastwin5

Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …

Read moreBrand Building: Hockey Across America, Legal Gambling Across The UK

Fire In A Box, Wings In A Bowl, Fighting In Vegas, Packers Everywhere…

February 4, 2012 by eastwin5

So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …

Read moreFire In A Box, Wings In A Bowl, Fighting In Vegas, Packers Everywhere…

Free Engagement? Manchester City Takes Another Step To Grow…

December 7, 2011 by eastwin5

The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …

Read moreFree Engagement? Manchester City Takes Another Step To Grow…

Of Tweets, Handles and Hashtags…

November 24, 2011 by eastwin5

In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …

Read moreOf Tweets, Handles and Hashtags…

Rugby HasTaken The World, Can It Take The States?

October 19, 2011 by eastwin5

It is the third most popular sport in the world according to some numbers…its World Cup Final this week will bring in the largest audience and the most sponsorship of any event in 2011, short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version …

Read moreRugby HasTaken The World, Can It Take The States?

Beyond Sport Unites, Makes An Impact

September 28, 2011 by eastwin5

On Tuesday at Yankee Stadium several hundred professionals, many in community relations from teams from around the world, gathered for the Beyond Sport United “Sports Teams For Social Change” conference. While cynical may say that the event was a chance to have professional sport gather to network and then go back about their business of …

Read moreBeyond Sport Unites, Makes An Impact
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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