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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Finding Soccer’s “Rudy”

September 19, 2011 by eastwin5

The last two years, Inspireum, a Bend, Oregon based social enterprise, has built the High School “Rudy” Awards, which honors state by state the most inspiring story of a young student-athlete who plays football. He has never been the biggest or the best, but many times he has overcome the most or used the values …

Read moreFinding Soccer’s “Rudy”

Who Really Benefits From World Cup? Brand Soccer.

July 21, 2011 by eastwin5

They are on every talk show…one player adorns the rarefied air of the cover of Sports Illustrated. They are the new darlings of sport, despite their loss on Sunday. They are the women of American soccer, and their media tour this week has again helped to lift the profile of a sport…soccer…as much as if …

Read moreWho Really Benefits From World Cup? Brand Soccer.

How To Use The Quietest Day In Sports…

July 15, 2011 by eastwin5

An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …

Read moreHow To Use The Quietest Day In Sports…

Soccer Gets Another Kick Forward In The States…

May 30, 2011 by eastwin5

Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …

Read moreSoccer Gets Another Kick Forward In The States…

Newark Becomes A Sports Mecca?

May 25, 2011 by eastwin5

The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …

Read moreNewark Becomes A Sports Mecca?

The Curious Case Of “Red Bulletin” And Why…

May 11, 2011 by eastwin5

So there it was with my copy of the Sports Business Journal this week, Red Bull’s new lifestyle magazine, Red Bulletin.. Lots of glossy photos (not one page without a Red Bull logo somewhere) and features of Red Bull sponsored events and athletes from around the globe. A great example in one publication of the …

Read moreThe Curious Case Of “Red Bulletin” And Why…

We Love Team Sports…But Not Every Sport Is For Teams…

April 24, 2011 by eastwin5

This past week the Sports Business Journal had an extensive report of the financial failure of the World Boxing League, which limped home following its first season. The WBL launched last year with city by city team boxing, hoping to pit young stars trained in cities like Los Angeles and Miami against other global cities …

Read moreWe Love Team Sports…But Not Every Sport Is For Teams…

Taking Team Pride One Level Further

April 19, 2011 by eastwin5

Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …

Read moreTaking Team Pride One Level Further
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JOE FAVORITO
joefavorito1@yahoo.com

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