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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Growing Engagement In South America; Flamengo’s Numbers Don’t Lie…

December 21, 2016 by eastwin5

While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea.  Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …

Read moreGrowing Engagement In South America; Flamengo’s Numbers Don’t Lie…

Sports “Ownership” In The Social Space? Tough To See At The Top…

November 23, 2016 by eastwin5

We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …

Read moreSports “Ownership” In The Social Space? Tough To See At The Top…

New Spin For A Cause; Betting Your Balls For #Movember…

November 16, 2016 by eastwin5

One of the fun actionable cause marketing programs that always pops up this time of year is “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of …

Read moreNew Spin For A Cause; Betting Your Balls For #Movember…

Coach Pele? Never Happened, Saved His Brand…

October 25, 2016 by eastwin5

The following piece is contributed by colleague Melvin Wong…   Although Pele is regarded as one of the best soccer players ever lived, yet you often see his iconic face on media outside of a soccer field. While most world-class soccer players who retire prefer to move to a coaching role, Pele instead seems to …

Read moreCoach Pele? Never Happened, Saved His Brand…

Red Bulls Go Green…

August 16, 2016 by eastwin5

The New York Red Bulls are in the most competitive marketplace in the US, so finding ways to do the little things to cut through the clutter and make an impact is not always easiest. One way they have is in their green initiatives, which may seem counterintuitive to a company based on adrenaline, but …

Read moreRed Bulls Go Green…

Performance Data: How Analytics Are Driving Our Content

July 24, 2016 by eastwin5

The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …

Read morePerformance Data: How Analytics Are Driving Our Content

The Quietest Two Days In U.S. Sports: Who Grabs Em?

July 13, 2016 by eastwin5

It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday ,golf also starts to grab its headlines with the Open Championships starting. MLS and WNBA …

Read moreThe Quietest Two Days In U.S. Sports: Who Grabs Em?

Balacing Authentic and Opportunity, Sons of Ben Cut A First For MLS…

July 11, 2016 by eastwin5

One of the most unique aspects of the supporter clubs built around the core of Major League Soccer franchises is not just their autonomy, but their passionate push to stay authentic and true their members, in many cases resisting financial and promotional support from anyone in and around the business side of soccer. While that …

Read moreBalacing Authentic and Opportunity, Sons of Ben Cut A First For MLS…

The Biggest Story In Global Sports Keeps Getting Bigger: Chinese Investment

June 30, 2016 by eastwin5

In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …

Read moreThe Biggest Story In Global Sports Keeps Getting Bigger: Chinese Investment

Tackling Soccer, Broadcasting and Women In Sport: Tina Cervasio…

June 26, 2016 by eastwin5

The following summary was compiled by Columbia student Kelly Carroll, timely given the end of Copa America and the growth of soccer into what promises to be another landmark summer for the sport in the United States…   This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of …

Read moreTackling Soccer, Broadcasting and Women In Sport: Tina Cervasio…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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