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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
Our colleague Rick Liebling offers up a sitdown with North American Soccer League head Bill Peterson. The NASL is a unique entity in American soccer, existing as both a source of nostalgia and a cautionary tale as well as a hope for the future. In its original incarnation (1968-1984), the league saw tremendous, if sporadic, …
The crowdfunding space is well, crowded. How does it work, what’s the value add for a consumer, how do you find a different niche to make sense? All tough questions to answer. Some efforts are wildly successful, some fall flat even with the best of offerings. Enter into the space FanAngel, which is a crowdfunding-for-performance …
Guest Post: Rick Liebling talks Premier League from an American’s perspective… Danny Karbassiyoon, along with Frank Simek, are the only two Americans to have played for English football powerhouse Arsenal FC. Danny’s Arsenal career as a player includes a memorable goal in his first senior match for the team, playing in a squad that also …
We can never learn enough from experts and teaching tactics around the world. Here is a guest post from Rick Liebling, with some sports on sports business with a Spanish tilt. Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: …
The LA Galaxy have more competition for the brand on the horizon. With an expansion MLS team coming and at least one, if not two NFL franchises joining the massive media market, the residents of the StubHub Center will continue to look for ways to stay as involved and active in Southern California as they …
We are now finished with “All-Star” season until MLB and MLS All-Star week in July. The run from the NFL Pro Bowl through the NBA All-Star weekend in Toronto again produced its share of questions, activations and innovations to make the games more relevant in a time when fans are more enthralled with the pre-All …
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in professional soccer, most recently as the Senior Vice President, Global Sponsorship for MLS / Soccer United Marketing, David Wright has traded his shin pads for …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …