MLSE

Blue Jays, Others Send A Message; Communications Is Changing…

October 15, 2017 by eastwin5

Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …

Trying To Get “OneUp” In the Mobile Space…

October 10, 2015 by eastwin5

OneUp Sports offers live-action, edge of your seat, split-second decision making mobile sports platforms that offer a deeper and more engaging live-sports experience. Their platforms use the power of mobile and social technology, live sports data and content to bring professional sports teams, fans and friends together like never before. The company has really started …

“Canada’s Team” Scores In Sponsorship

July 20, 2015 by eastwin5

For decades the Dallas Cowboys have had the moniker “America’s Team,” something which the Atlanta Braves also claimed even during their bad years because of their massive exposure on WTBS when the station was one of a handful carried nationally on cable systems and well before the days of sports-specific networks. However the Toronto Raptors, …