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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MMA

Rousey’s Loss Is A Gain For Brand UFC

November 15, 2015 by eastwin5

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …

Read moreRousey’s Loss Is A Gain For Brand UFC

Wrestling Is Off The Mat And Back On Its Feet

March 25, 2015 by eastwin5

A little over two years ago, wrestling as a sport was in trouble. Removed from the Olympics and struggling for relevance, what was one of the world’s oldest sports was on its way to infamy. Fast forward to today, and it looks like the sport is continuing to get up off the mat, with its …

Read moreWrestling Is Off The Mat And Back On Its Feet

ASU Launches A Promo Worth Fighting For…

January 3, 2015 by eastwin5

Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in Oklahoma, volleyball in Washington, all have their passionate followers and …

Read moreASU Launches A Promo Worth Fighting For…

UFC Takes Its Brand Punch, Re-Emerges Stronger Than Ever Going Into 2014…

December 29, 2013 by eastwin5

It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the promotion’s biggest stars, Georges St. Pierre, announced …

Read moreUFC Takes Its Brand Punch, Re-Emerges Stronger Than Ever Going Into 2014…

Weidman’s Win Lifts The UFC Tide…

July 14, 2013 by eastwin5

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement.  However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking for more innovation or testing …

Read moreWeidman’s Win Lifts The UFC Tide…

Can The UFC Take A Page From The WWE For A New York Brand Win?

April 21, 2013 by eastwin5

Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …

Read moreCan The UFC Take A Page From The WWE For A New York Brand Win?

Mixed Martial Arts Winning A Perception Fight…

March 14, 2013 by eastwin5

If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always telling the tale of their …

Read moreMixed Martial Arts Winning A Perception Fight…

Bowling and Brawling, Thoughts For The Weekend…

November 10, 2012 by eastwin5

We arrive in the middle of November and as NCAA hoops tips off and football hits its stride some thoughts… Nice Try, Bowling: Even with its ESPN presence, bowling hasn’t had much of a wow factor in years. The latest try is professional team bowling, city vs. city, in addition to the traditional tour. The …

Read moreBowling and Brawling, Thoughts For The Weekend…

The Troops Still Remain A Largely Untapped Platform…

May 28, 2012 by eastwin5

As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …

Read moreThe Troops Still Remain A Largely Untapped Platform…

The Amazing Viral Power of The UFC

April 28, 2012 by eastwin5

This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …

Read moreThe Amazing Viral Power of The UFC
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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