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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Anyone who has turned on a sporting event in the last two weeks has seen the preview of the new Steven Soderbergh movie “Haywire,” which stars among others Michael Douglas, Antonio Banderas and Ewan MacGregor. However one of the biggest crossover stars in the film may just be Gina Carano. The daughter of former Cowboys …
This coming weekend the Professional Bull Riders will kick off their new season with their annual stop at Madison square Garden. One of the more innovative sports brands in fan engagement and experience, the PBR has survived the economic woes of some of its biggest partners to again become a property worth following for new …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
It has been a question for several years in the fight sport world. Is the market big enough in the sport of Mixed Martial Arts for more than one viable professional brand to exist alongside the UFC, or is it like professional football, where the NFL is king no matter what the market size and …
The date is hanging out there for UFC fans…November 12 at the Honda Center in Anaheim. The date that the UFC finally finds its way to broadcast television. The date where UFC fans think the sport will go mainstream and thousands of families will flock to Target to buy branded apparel and Brock Lesnar toys …
This weekend the Disney movie “Real Steel” will open with a futuristic look at fight sports, a world where robots enter the ring, controlled by gamers and former fighters, as a way to deliver action and excitement without the mano a mano violence that occurs when humans mix it up. Starring Hugh Jackman, the movie …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …
Sean Gleason has been a key member of the leadership team for the PBR, helping lead the circuit into a more, aggressive, positive and mainstream era for the sport. He has been key in having the PBR enter new markets, grow its corporate base and find ways to engage with new fans while not alienating …