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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
Vibrant, relevant, different, important to new fans. That’s what people are saying about Indy Car’s new partnership with Verizon, a mega-player in sports business if there ever was one in the U.S. today. Then again that’s what people said about IZOD’s involvement four years ago, and Izod put its money into non-conventional spending and branding …
Bobsled, can you make us watch the 2014 Sochi Games? With a U.S. Olympic team lacking lots of start power going into the Games, it may be bobsled, with technology on the course, and star-power off the course (on the women’s side) that may deliver the best branding stories of the Games, if all goes …
They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will E-cigarettes find their way into …
Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …
This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas. What made the event a nit of a surprise winner was a combination …
It looked like a slow start for NASCAR leading into the week’s Daytona 500. The NBA All-Star Fame, pitchers and catchers reporting, the sudden controversy with the Olympics and wrestling, the Oscar Pistorius tragedy, even the NHL’s “Hockey Across America Day,” were grabbing headlines and casual viewers. Next weekend was Daytona, along with the NFL …
All that talk of the Islanders move to Brooklyn, and encouragement from an old friend (Charlie Cuttone) prompted this post about a New York hockey team that well…never was. But I was a part of it. Here is the story circa 1985, of a team which I left working for before it really started, 26 …
While most of the causal sports world focused on the MLB playoffs, college football, the NFL and the return of referees and the opening of NBA training camps, IZOD IndyCar made an announcement that could be a real boon to the circuit in the coming years as it continues to try and find its rightful …
There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …
