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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So the Thanksgiving business lull comes and goes, and with it comes, hopefully the end of the NBA lockout, which means the players and teams can get back to the business of basketball. One of those key to NBA success is Kobe…as in the Lakers Kobe Bryant, and in many ways how his season goes …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …
It’s not what they certainly planned to be doing in the middle of October, but New York Knicks teammates Amare Stoudemire and Carmelo Anthony certainly kept themselves busy and in the headlines this past week, without much controversy and without ever stepping on a basketball court. The duo spent the last five days visiting Duane …
No matter what happens Sunday with the Lions and the Tigers, sport and its feel good messages have helped slowly recovering Detroit matter more to many again. The crash of the economy was reflected no more than in the downtrodden Detroit, where the auto companies fled for bailout money and the infrastructure of a once …
We have all seen the stories of the mass defections of stars to Europe, China, Turkey, Mars…wherever the hoops rumors and dollars real and imagined may lead the NBA cognoscenti should the lockout take hold. Visions of Dwight Howard in Italy sampling pasta, Deron Williams chasing opponents around the minarets of Istanbul and Kobe Bryant …
Beach Volleyball is a great lifestyle sport that has had trouble resonating on a national level away from the Olympics in a troubled economy. In short, it costs a lot of money to support a tour which needs to build its own venues and then needs a live TV draw at a time (weekend afternoons) …
Labor disputes in any business are never fun. We all want peace so that our cars are sold fairly, our pools stay open, our garbage is picked up and our teams play when they are supposed to. While fans grow frustrated with the current lockouts in the NBA and the NFL, the seasons are still …