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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley Cup Final on Wednesday night. There was no raucous celebration or pep rally in Times Square or Penn Station, which probably would have occurred if the Rangers were facing …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It certainly has been a long slog for the L.A. Kings to reach the national spotlight, one that still has them battling with their Staples Center co-tenants the Lakers and the Clippers, as well as the currently struggling but still popular Angels and the newly reborn by ownership Dodgers for the attention of the sometimes …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
Four late springs ago, as athletes finalized their preparation for the Beijing Games, I had the honor to work with the US Olympic Wrestling on a promotional tour of New York as they readied to go abroad. Unlike other Olympic years, the Americans were younger and largely untested and many officials were worried about their …
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
