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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
On New Year’s Day 2016, the Boston Bruins will face off against the Montreal Canadiens in the 2016 Bridgestone NHL Winter Classic at Gillette Stadium in Foxboro, Mass. In the battle of promotion on social media, the Bruins are clearly leading the race when it comes to team accounts on social media according to our …
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So with the United States pushing to try and host the 2024 Summer Olympics in Los Angeles, it makes great sense that the trial balloon of the World Beach Games will be …
Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the always desirable middleweight division with a win over Miguel …
With all the continued talk of cord cutters and big dollars looking for unique content, traditional broadcasters are always looking to amend and reinvent. For the newer players in the marketplace, it is more about TV everywhere and finding and building an audience that needs to make you the destination for all things in a …
Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what …
Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more …
Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first two legs has gone …