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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Toward the end of the series finale of Boardwalk Empire, Nucky Thompson, played so well be the actor Steve Buscemi for these past few years, turns to a young man in his employ and makes a reference about sweeping the sand off the front porch. Thompson knows from his work as a youth in the …
They lost their most marketable, albeit aging star; the cornerstone of their franchise to free agency. They are in an ultracompetitive marketplace which now includes the defending conference championships, a young rising team with new owners about to move into a building whose penchant is to tell stories very loudly, and to the south, a …
One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank or Target the Los …
A little over a month ago we noticed the huge amount of exposure new legalized online gambling sites were getting in New Jersey. You could not go a few miles on a major highway without seeing something for Betfair or any of a number of other sites, and given the fact that sports teams in …
The announcement in the early fall came; New Jersey was continuing ahead and would now allow online poker play in the State in their latest challenge to prove that the Federally-mandated ban could be overturned. The goal was to get consumers engaged in late November, and with that a flood of legal, monitored and secure …
Watching the amazingly eloquent tributes done for Mariano Rivera these past few weeks has New Jersey Devils fans, and for that matter most of hockey at least pondering for a second, what will the sport do for Martin Brodeur when he makes his exit. While the Yankees future hall of famer is certainly beyond reproach …
Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
They are the only team in major professional sports to now “officially” call New Jersey home, so welcome back New Jersey Devils. With the NHL lockout now settled, their ownership situation clarified and a fun team that mixes youth and veteran leadership (hoping that Ilya Kovalchuck returns from Russia Tuesday) the Devils brand should not …
Thursday night should have been a grand night at the Prudential Center in Newark, New Jersey. The New Jersey Devils, fresh off their run to the finals, would have been ready to get started with their 2012-13 season with some new faces and the veteran leadership of Marty Brodeur between the pipes as an Eastern …
