JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Whether it’s showing Richard Branson how to throw a pitch, making sure Women’s World Cup gets a proper tribute or that their manager is effective engaged in the social space, the Detroit Tigers seem to always be in the mix helping to raise the profile of MLB off the field. While they are helped …
Content and access are the buzz words for engagement now more than ever before. Those words get even more amplified when you factor in high net worth companies and individuals looking for that once in a lifetime experience, whether it is in sports or entertainment. The ROI has to be unique, and it can’t be …
This weekend I received a call to action postcard about the 50th anniversary of a collectable icon; The Hess Toy Truck. In a time of quick and easy, fast and fun and on to the next thing, the Hess Toy Truck has endured for generations. It has stayed true to its brand; solid, well designed …
It has been a tough few weeks for the NFL, with the devastating video in the saga of former Rutgers standout Ray Rice leading the way. We felt it appropriate to take a look at five local current or former players doing it right, something which doesn’t always get top billing but which is noteworthy …
With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York Jets and Adam Raiken Vice President Finance, MetLife Stadium. Full Cout Press: For those looking to get into sport finance – What experiences fundamentally drove your careers? Brian …
It used to be a rite of summer as the local NFL team headed off to some far-off college for several weeks of hardnosed, secretive out of the way training camp that as conducted without distractions. Fans had to travel to find you, media was restricted, and the business of football went on its merry …
If you are a large scale player in the healthcare field these days, it certainly is not easy trying to set yourself apart. Trying to find a niche, delivering your message, and most importantly effectively and efficiently serving the needs of the consumer are all major challenges as the field goes through a constant ebb …
It is now in its fourth season with little push back, the patch program the NFL has implemented on regular season and training camp jerseys. Like the NBA, and the NHL, the patch program, with its limited size and scope, is designed to give added value and continue to serve as a litmus test for …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year with the New York Giants returning to the newly-named Quest Diagnostics facility and the Philadelphia Eagles leaving Lehigh University for the Nova Care Center in South Philly, 19 of the 30 NFL clubs will …
We all know in sports, timing is everything. So it makes great sense, especially in sports that use a clock to measure game length, that the timing category is of great value to both brands and properties, and in many cases, to athletes. Tennis and gold for example, usually have athletes with watch deals well …
