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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NFL and the Olympic movement have had several crossover stars throughout the years…Willie Gault, Jim Thorpe, Bob Hayes among others have excelled in both athletics and football. Now Sanya Richards Ross and Holly Mangold have never ventured to the NFL gridiron in recent years as players, but Brand NFL helped give both some added …
For years the value of secondary media rights has been in question. Could the money be spent with traditional advertising and marketing…is it more of a vanity play…is there significant damage when a name changes to the team…does the next brand to take a title waste too much time in undoing the old name in …
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization …
Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …
The cynical will look at the announcement of the new stadium naming rights deal for the Meadowlands with Met Life and wonder when their premiums will go up. Competitors in the insurance field will look at it and wonder what it will cost them in exposure. Sports marketers will look at the name looming over …
In some ways maybe East Rutherford and Florham Park, New Jersey don’t compare all that well to the pristine college campuses in Albany and Cortland, but for Jets and Giants fans one of the positive pieces of the lockout will suit them just fine. Instead of the quiet getaway for training camp, the teams will …