New York Road Runners

The Simplest of Ideas: Exercise Keeps Cancer Patients AKTIV

November 6, 2016 by eastwin5

As we hit the TCS New York City Marathon Sunday, colleague Matt Walker penned a piece for this week, on the simplest of best practices; using exercise as a way to aid cancer patients. He looked at the work Dr. Lee Jones and AKTIV Against Cancer, the not for profit formed by the late Grete …

Chalking Up A Viral Experience

June 26, 2014 by eastwin5

We wrote about this simple idea last fall, and it appears to be catching on; as we live in a heads down texting and tweeting world, the use of sidewalks for quick viral campaigns, especially in high traffic areas where milennials gather, appears to be growing. Latest case in point was around New York’s Central …