JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is always interesting to see what attacker brands will do to try and cut through the clutter. This past week there was a half-page ad in the New York Times from the Chinese cell phone company Meitu, in English and Chinese, in the form of an “Open letter” to IOC President Thomas Bach. The …
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …
The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …
