JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was only fitting that New York Yankees legend Mariano Rivera served as the closer – albeit this time for an event that has a major impact on the future, not the present. The impact however, was less about baseball and more about legacy. It was the end of the 30th March of Dimes Sports …
Maybe it was a combination of new leadership on the business side in the States, new leadership in the coaching ranks and a swift kick of reality by two other clubs…one on Long Island, the other not even in existence yet, but the New York Red Bulls brand made some solid strides on many levels …
Watching the amazingly eloquent tributes done for Mariano Rivera these past few weeks has New Jersey Devils fans, and for that matter most of hockey at least pondering for a second, what will the sport do for Martin Brodeur when he makes his exit. While the Yankees future hall of famer is certainly beyond reproach …
Finding and engaging new revenue partners, helping to guide major facility changes, learning the in’s and outs of broadcast relationships, dealing with an evolving support base, trying to negotiate a solid and growing niche in a very crowded sports marketplace and helping forge a new and engaging brand that can be many things to many …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
In the last few years venue operators have looked to find more and more ways to attract high end clientele to their facilities…many of which are now in inner cities vs. isolated in the suburbs…well away from game days. Much like casinos, sports facilities realize that the “experience” at such a high ticket prices could …
When it comes to a gold standard for minor league baseball experiences, New Jersey is fortunate enough to have two of the best, the Lakewood Blue Claws and the Trenton Thunder. Both clubs continue the tradition of their parent organizations, the Philadelphia Phillies and the New York Yankees respectively, in not just being teams who …
If you don’t live in the New York area or Pennsylvania you probably don’t know the appliance and electronics chain P.C. Richard and Sons despite the fact that the company has been in business for over 103 years and they are the largest private family-owned chain in the country. Along with national department chains and …
