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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
You may not know Aaron Cohen, but if you are a fan of sports documentaries you know of him. Ever watch ‘24/7” or “The Road To The Winter Classic” or some of the great “30 For 30” pieces on ESPN and marvel at the storytelling and how it comes together? That’s his work. A master …
For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
