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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
The horrific incident in Newtown, Connecticut Friday night has had an effect on people that comes close to, if not surpasses, the feelings around the incidents of 9/11. Then the feeling was more toward revenge and nationalism as well as healing. This tragedy, because of its randomness and its targets being innocent children, seems to …
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
As you stuff the stockings or look for some last Hanukkah gifts, here are some suggested readings I enjoyed this year. It seems like there were less books for some reason, but more than enough good ones to pick up and enjoy, especially ones from great storytellers like Frank Deford and Mark Kriegel. These are …
Movember Scores With The Packers: The annual Movember awareness push, which encourages men from around the world to grow mustaches in support of prostate and testicular cancer awareness, became an unintentional victim of the NHL Lockout this years, as several NHL teams who were usually front and center in support of the cause (the Capitals …
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combination of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …
If you don’t live in the New York area or Pennsylvania you probably don’t know the appliance and electronics chain P.C. Richard and Sons despite the fact that the company has been in business for over 103 years and they are the largest private family-owned chain in the country. Along with national department chains and …
Lately we have seen any number of brands trying to weave their ways into the news of the day with varying degrees of success. Footlocker told the world none of their employees, who wear referees jerseys, were part of the replacement crews, the site Ashley Madison offered up a cash price for Tim Tebow to …
They quietly started another season this past week with four teams…Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is still trying, even if few realize or even care. What happened and could it …
