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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …
Many times the more elite or more traditional brands in sports rarely venture away from the way things are done. You will never see the Yankees wearing black game jerseys, Alabama football in bright orange, Manchester United donning stripes, the New York Rangers wearing pink, the Dallas Cowboys in day glo. It just doesn’t happen, …
The weeks leading up to The Super Bowl used to be reserved to give teams the optimal amount of rest, and originally, to make sure all the tickets and travel for fans could be in place. Few remember that the original Super Bowls were not close to sellouts, and to get people motivated to travel …
It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization …
The hoopla and hype over Tim Tebow mania came to an end for the short term on Saturday night with the expected loss to the New England Patriots. More importantly, the game itself showed the gap between the steak (Tom Brady and the Patriots) and the sizzle (Tebow and the Broncos) in the very unforgiving …
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …
Branch Rickey had a Hall of Fame career as an innovator in the sport of baseball, but will probably known best for his work bringing Jackie Robinson to the Major Leagues and forever changing the racial makeup of the game. A voracious reader and deep thinker, Rickey also left the business world of sport with …
In recent years a number of minor league baseball teams and second division soccer teams have tried to make themselves “owned by the people.” The thought is simple…sell fans stock, make them owners and then let them participate in management decisions as part of a “people’s team.” A few venture sin the United States were …
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
