NHL.com

Digi-Devils Continue To Grow Their Brand…

October 21, 2011 by eastwin5

If the NBA lockout continues, the New Jersey Devils may continue to be the only pro show in town (that town being Newark) this winter, but regardless of ice or hardwood, the team continues to press ahead new and innovative ways to connect with the community. One of those ways, sponsored by an in-state company …

From Players To Teams, NBA Runs Its Digital Play

June 9, 2011 by eastwin5

Much has been made, and rightly so about MLB.com’s innovation and NHL.com’s savvy in the digital space. However over time, especially with such a solid NBA Finals going on, the NBA, their teams and their players has again found unique, effective and very positive ways to use social media to engage, grow and promote products, …