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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …
So the NHL rocketed into the playoffs this week, the third straight winter that a league leveraged a lockout to more excitement, social media buzz, and brand equity for fans of short memory. First it was the NFL, which lost offseason and preseason before settling, then the NBA ramped up at Christmas, and now hickey …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
The NHL Playoffs Are Here, So Grow Away: As the NHL Playoffs dawn again, so does the tradition of the unshaven, this year with a twist. It has long been a habit for players not to shave during the playoffs, and in recent years the promotion has been passed along to fans, who can grow …
Doodle Devils: The New Jersey Devils have done a great job with fan engagement, especially in the digital space for the past year. The team’s performance in the past few months has also raised the interest in the team as the NHL playoffs approach, so the team has launched another campaign to activate with and …
