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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a good week to be Novak Djokovic. Historic Wimbledon run with great health, getting some rest before heading to the US to start the hardcourt season and the run up to the US Open. It’s also a good week to be a business partner. In addition to all the exposure UNIQLO received for …
If you are a gambler take note when the Japanese clothing retailer Uniqlo signs an athlete. Last year the company pulled the personable Novak Djokovic away from his longtime partner Sergio Tacchini, just in time for another epic run through a Grand Slam summer. This past week they rolled the dice and grabbed Aussie Adam …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
