Pac 12 Conference

Kickin Off The College Season With Some Good Ideas…

August 30, 2012 by eastwin5

Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …

Pac 12 To China? The Value Is In The Brands, Not The Games

December 13, 2011 by eastwin5

Monday there was a huge article in the New York Times with Pac 12 Commissioner Larry Scott making an “unprecedented” trip to China to look at opportunities for the league there. While Scott has done a yeoman’s job raising the level of respect and interest in his run as commish, the thought of “unprecedented” was …

Pac 12’s Hashtag Battle Brings Life To A Lackluster Football End…

December 3, 2011 by eastwin5

In the time since Larry Scott took over as Pac 12 Commissioner, the league has emerged as a leader and an innovator in virtually every area of the business of college athletics. League expansion, marketing to a larger fan base in the central and eastern United States, mew media deals, a strong push to have …