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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …
“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …
When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck. White’s take from the sale was reported to be $340 million. The extraordinary growth in valuation of a business once banned across most of the U.S. is the stuff of …
When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …
The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …
This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC. (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …
With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …