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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden State this past week …
The perception is, if you want to succeed on Madison Avenue fully, then you need to bring the game to those making the decision. Every team sport, as well as air racing, triathlons, hot dog eating, even surfing, have tried to show the value of their product by coming as perilously close to Gotham as …
You may go to a driving range or your local public course this week and not know anything about National Golf Day, but that’s not really what the initiative is about. The campaign is a smart industry initiative aimed directly at politicians, not the public, to build awareness for the golf industry and help change …
If you are a gambler take note when the Japanese clothing retailer Uniqlo signs an athlete. Last year the company pulled the personable Novak Djokovic away from his longtime partner Sergio Tacchini, just in time for another epic run through a Grand Slam summer. This past week they rolled the dice and grabbed Aussie Adam …
As an owner and a businessman, Arthur Blank thinks big. The New York native took an idea to create a massive destination for the growing home remodeling business and turned it into The Home Depot. He purchased the Atlanta Falcons with the idea of turning the team into a national sport property in the football-crazy …
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
