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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the fun actionable cause marketing programs that always pops up this time of year is “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of …
This week as the NFL kicks off, millions of fans across America will be engaged in ways big and small. Football, and the NFL especially, has become a cultural phenomenon beyond anything the original founding teams could have envisioned. As a global property, especially on Europe, the NFL continues to find its way, and no …
The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Our colleague Rick Liebling offers up a sitdown with North American Soccer League head Bill Peterson. The NASL is a unique entity in American soccer, existing as both a source of nostalgia and a cautionary tale as well as a hope for the future. In its original incarnation (1968-1984), the league saw tremendous, if sporadic, …
Guest Post: Rick Liebling talks Premier League from an American’s perspective… Danny Karbassiyoon, along with Frank Simek, are the only two Americans to have played for English football powerhouse Arsenal FC. Danny’s Arsenal career as a player includes a memorable goal in his first senior match for the team, playing in a squad that also …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
