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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Prudential Center

Devils Score With College Radio Night

April 5, 2013 by eastwin5

There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …

Read moreDevils Score With College Radio Night

Next Stop: The Frozen Apple

February 5, 2013 by eastwin5

Late during the bye week officials from New York and New Jersey joined NFL Commissioner Roger Goodell to give an update on the plans that will immediately surround the 2014 Super Bowl,  to be held at Met Life Stadium in New Jersey, the first time the sports and entertainment spectacle will not be held in …

Read moreNext Stop: The Frozen Apple

Devils Try To Be The Only Brand In Town…

January 14, 2013 by eastwin5

They are the only team in major professional sports to now “officially” call New Jersey home, so welcome back New Jersey Devils. With the NHL lockout now settled, their ownership situation clarified and a fun team that mixes youth and veteran leadership (hoping that Ilya Kovalchuck returns from Russia Tuesday) the Devils brand should not …

Read moreDevils Try To Be The Only Brand In Town…

Nets Have The Sizzle, Will The Steak Follow?

September 3, 2012 by eastwin5

Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …

Read moreNets Have The Sizzle, Will The Steak Follow?

Devils Brand Still Having A Championship Run…

June 3, 2012 by eastwin5

It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley Cup Final on Wednesday night. There was no raucous celebration or pep rally in Times Square or Penn Station, which probably would have occurred if the Rangers were facing …

Read moreDevils Brand Still Having A Championship Run…

New York vs. L.A. Not A Bad Thing For Brand NHL…

May 13, 2012 by eastwin5

There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …

Read moreNew York vs. L.A. Not A Bad Thing For Brand NHL…

The Nets Have (Almost) Left The Building

April 13, 2012 by eastwin5

In just over 10 days, professional basketball, at least the NBA version, will officially leave the state of New Jersey, when the Nets host the Philadelphia 76ers in what will be their final game during a two season transition period from the IZOD Center to their new home two rivers away at the Barclay’s Center …

Read moreThe Nets Have (Almost) Left The Building

Devils and Diamondbacks…Two Little Promos That Go A Long Way

March 21, 2012 by eastwin5

Doodle Devils: The New Jersey Devils have done a great job with fan engagement, especially in the digital space for the past year. The team’s performance in the past few months has also raised the interest in the team as the NHL playoffs approach, so the team has launched another campaign to activate with and …

Read moreDevils and Diamondbacks…Two Little Promos That Go A Long Way

A Chance For The Nets To Pay Some “Bills”

December 26, 2011 by eastwin5

Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …

Read moreA Chance For The Nets To Pay Some “Bills”

Digi-Devils Continue To Grow Their Brand…

October 21, 2011 by eastwin5

If the NBA lockout continues, the New Jersey Devils may continue to be the only pro show in town (that town being Newark) this winter, but regardless of ice or hardwood, the team continues to press ahead new and innovative ways to connect with the community. One of those ways, sponsored by an in-state company …

Read moreDigi-Devils Continue To Grow Their Brand…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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