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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Colleague and fellow Fordham alum Jon Pappas offered up some thoughts from this past Tuesday’s Sports PR Summit held at The Players Tribune. The sold out event had a host of panels and some great storytelling and lessons learned… While there were many thought-provoking and invaluable perspectives shared by panelists at this week’s 2016 Sports …
As a society we continue to like our sports bigger, faster and stringer. We love innovation and technology, and a sprinkle of analytics doesn’t hurt. However when we look away from the bold and the brightest, sometimes we miss the best stories, and adaptive sports and its evolution is changing this. Before his legal issues, …
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
One of the great opportunities in working in global sport is that it brings together so many different cultures and traditions and puts all together in places from the playing field to the classroom. From curling to hockey, bobsled to basketball, there is a drive to succeed whether that is in a results-based competition or …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …
Two weeks ago I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more …