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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On Tuesday at Yankee Stadium several hundred professionals, many in community relations from teams from around the world, gathered for the Beyond Sport United “Sports Teams For Social Change” conference. While cynical may say that the event was a chance to have professional sport gather to network and then go back about their business of …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …
Full disclosure, the headline of this post was stolen from Mike Greenberg this morning on ESPN’s Mike and Mike, but it is very true. Thursday into Friday we have again seen the power and buzz, and the silliness generated by the immediacy of social media. We again see that maybe social media isn’t for everyone, …
All involved with professional sports continue to wear rose colored glasses as hopefully the NFL lockout comes to an end in the coming days, with two a days and exhibition football not that far off. We earlier talked about the collateral damage of lockouts, and who has already been effected, but here are some other …
Labor disputes in any business are never fun. We all want peace so that our cars are sold fairly, our pools stay open, our garbage is picked up and our teams play when they are supposed to. While fans grow frustrated with the current lockouts in the NBA and the NFL, the seasons are still …