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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ronda Rousey

As A Brand, Don’t Count Rousey Out…

December 31, 2016 by eastwin5

One of the great risks in Mixed Martial Arts fighting is that fact that because there are so many disciplines, even the best of fighters can get caught against a specialist and lose in surprising seconds. Often times with the loss comes a huge amount of human capital that has been built into the building …

Read moreAs A Brand, Don’t Count Rousey Out…

The UFC Still Needs New York…

January 25, 2016 by eastwin5

Say what you want about the “growth” of Mixed Martial Arts, the real brand in the sport, the experiential one, is the UFC. Bellator has done well taking the playbook that the UFC and Spike TV co-created and running with it, but the only true global business that has been successful in the sport has …

Read moreThe UFC Still Needs New York…

Shaq, Rousey and The NBA; Social Winners For 2015

December 4, 2015 by eastwin5

The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …

Read moreShaq, Rousey and The NBA; Social Winners For 2015

Can Canelo Alvarez Be The Crossover Star of 2016?

November 23, 2015 by eastwin5

Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the always desirable middleweight division with a win over Miguel …

Read moreCan Canelo Alvarez Be The Crossover Star of 2016?

Rousey’s Loss Is A Gain For Brand UFC

November 15, 2015 by eastwin5

Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …

Read moreRousey’s Loss Is A Gain For Brand UFC

Local Brands Can Ride The Coming Women’s Soccer Wave

May 30, 2015 by eastwin5

This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start  Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …

Read moreLocal Brands Can Ride The Coming Women’s Soccer Wave

UFC Takes Its Brand Punch, Re-Emerges Stronger Than Ever Going Into 2014…

December 29, 2013 by eastwin5

It was a night that maybe in other years would have sent the UFC leadership scurrying for new spin. There was their vaunted former champion, Anderson Silva, screaming with a horrific broken leg; night over, maybe career over. It comes just a few weeks after another of the promotion’s biggest stars, Georges St. Pierre, announced …

Read moreUFC Takes Its Brand Punch, Re-Emerges Stronger Than Ever Going Into 2014…

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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