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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
It’s no secret that the most successful promotion in sport, the one with literally the most shelf life, is the bobblehead. So it was great to learn that the bobblehead promo has migrated to theater, and no less to the alleged home of the bobblehead, the Bay Area. This late winter and spring the San …
The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …
MLB’s Stand Up To Cancer Beyond Compare: Throughout the baseball postseason, the colorful and silent Stand Up To Cancer logo has appeared without great fanfare. It does not scream at the consumer, but in every ballpark during the playoffs there was the logo. For some, myself included, the logo was a surprise and may not …
As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season: The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …
The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …
While there is still a bit of hand wringing and worry about baseball’s early season attendance, many teams are continuing to find new ways to engage and improve the fan experience at the Major league level. We recently wrote about the Brewers’ well planned scavenger hunt, and also noticed more than a few other teams …
