SB Nation

Best Practices; NBC Sports Changes The Engagement In A Digital Era…

June 7, 2016 by eastwin5

Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …

“The Sally” Goes Major League…

June 23, 2012 by eastwin5

Minor League baseball is big business across North America, no question. There is probably no group of passionate people who understand the value of ROI and innovation more than minor league baseball executives and every night they find new ways to draw thousands to ballparks regardless of what goes on between the lines. The quality …