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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The New Jersey Devils have spent the offseason telling the world that “new” is the buzzword around their home, The Prudential Center in Newark. As their cross river rivals the Rangers continue to improve on the ice, and the upstart Islanders move into their first season at Brooklyn’ Barclays Center coming off their best season …
The following ran on New Jersey Newsroom on Friday as well… It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and expectations in exchange for a run …
As the NBA season gets going, here are three of the many best practices teams have put forth this past week, with many more to come. Sixers, Media, Mix It up: The relationship between teams and media members is probably as cautious and contentious in some cases as it has ever been, but some teams …
They lost their most marketable, albeit aging star; the cornerstone of their franchise to free agency. They are in an ultracompetitive marketplace which now includes the defending conference championships, a young rising team with new owners about to move into a building whose penchant is to tell stories very loudly, and to the south, a …
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …
One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank or Target the Los …
A little over a month ago we noticed the huge amount of exposure new legalized online gambling sites were getting in New Jersey. You could not go a few miles on a major highway without seeing something for Betfair or any of a number of other sites, and given the fact that sports teams in …
There have been very few niche sports that have been able to crack through the big money and big challenges of the New York market. Beach volleyball, arena football, Olympic sports, indoor soccer, arm wrestling, tae kwon do, non-NFL branded football, MMA (outside of the still-banned UFC), indoor lacrosse, outdoor lacrosse, non-US Open tennis all …
