JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
It isn’t the easiest thing in the world to rally college students around something they can’t drink or eat, but how about finding a cause to mix in. That was key as the renegade brand Marc Ecko found a way to take campus ambassadors, a product launch, a viral cause call to action, and some …
With the big dollars pouring into college athletics and the brands investing the dollars looking for more ROI, Universities are on the constant look for new integration platforms that are both effective and fall within the constraints of engagement with student-athletes, especially in sports away from football and basketball. One smart and simple added value …
Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off. With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
