Jags, FanDuel And A Glimpse At The Future of DFS Marketing
The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …