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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for players looking to make a go of it on the ice. But at least one team in the league, the Danbury Whalers (with …
Still with no NHL to talk of, we turn to the minor leagues of hockey for a few best practices to open the year… An Outdoor game, Outdoors: While the Winter Classic did go by the boards this week, the Federal Hockey League continued its work to keep hockey going outdoors by staging their January …
Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and in some markets …
